Jumeirah Saadiyat Island Resort

PROJECT DETAILS

Jumeirah Group is a leader in luxury hospitality, known for iconic properties like Burj Al Arab. With 24 hotels across eight countries, the brand embodies refined elegance. Jumeirah at Saadiyat Island Resort, set on Saadiyat Island’s pristine beach, offers understated luxury with sophisticated interiors, seven dining destinations, a 2,700-square-meter spa with 15 treatment rooms, and three outdoor pools—an oasis of relaxation and indulgence.

APPROACH

We have been commissioned by Jumeirah Saadiyat to position the resort as a premier lifestyle brand, showcasing the pinnacle of stay, dining, and resort experiences. Our strategy focused on creating a strong digital presence through social media marketing, influencer collaborations, social advertising, and compelling content creation.

We launched and managed vibrant Facebook and Instagram pages, curating high-quality social content that reflected the resort’s identity. Our team produced original photography and videography to bring the brand to life, while engaging in active community management to foster local connections. Additionally, we implemented targeted follower acquisition campaigns to expand the resort’s reach and enhance engagement.

The result was a dynamic and authentic online presence, strengthening Jumeirah Saadiyat’s brand positioning and inviting audiences to experience the resort’s luxury and unique offerings.